11-year-old Denise Bestman shines singing Adele’s “Rolling In The Deep” in Target ad

Grace Stanisci

A new viral sensation has been made, thanks to a hit song.

Sixth grader Denise Bestman stars in a new Target commercial singing Adele's "Rolling In The Deep" and her beautiful voice has sparked a lot of interest.

Target first noticed Bestman in the PS 22 Chorus' rendition of "Rolling In the Deep," and did whatever they could to contact her. The Chorus' version of the Grammy winning track was released less than a year ago and has more than one million views on YouTube. The video was so popular that even Adele posted a link to it on her blog with the caption, "YESSSSSS!"

The Staten Island Advance reports that when Target officials couldn't reach Bestman's mother, Dextina Lincoln, they contacted PS 22's choral director, Gregg Breinberg. He then contacted Lincoln and two days later Bestman was on a plane to Manhattan. She met the producers, began rehearsing for her spot and then headed to New Jersey for filming.

When the commercial aired during Sunday's Grammy Awards, Bestman and her mother stayed up late to catch it. "I was up, even though I had to go to work, we stayed up," Lincoln told the newspaper. "It came on two times and it was, 'Oh my God, that's Denise!'"

"She was amazing. She looked amazing," Breinberg told the New York Daily News after seeing the commercial. "She sounded amazing. She did us proud." Adding, "Next step — she'll be on the Grammys accepting an award and someone will be singing her song in a commercial. With Denise, it would not surprise me."

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