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Never Forget Melody
03/06/1998 2:00 PM, Yahoo! Music Dave DiMartino
After five years together, two popular indie
recordings, and a year and a half long tour to support
their latest RCA release Villains, it seems that
East Lansing, Michigan locals the Verve Pipe are finally
seeing a well deserved success. That doesnt,
however, mean compromise. Sure, they have spent the last
year working with Talking Heads member Jerry Harrison,
getting a lot of play from radio stations across the
country, MTV, and VH-1, and even touring with Kiss, but
making the transition from an indie label to a major
label hasnt seemed to have changed this hard-working Midwest band.
"You come to
a point in your life when youre putting up posters
of Kiss on your walls and trying to figure out their
songs, to the point where youre backstage in
catering, eating peach cobbler actually talking with Paul
Stanley about the Beatles."
"Its [playing on The Tonight Show]
going to be one of the highlights of the year for us to
do something like this," said lead
guitarist/vocalist AJ Dunning and
percussionist/keyboardist Doug Corella. The Tonight
Show isnt the only thing keeping them busy,
though. They have been shooting a video during the past
couple of weeks, and they return to the studio at the end
of the summe, after their long tour. Thankfully, they
havent been completely busy since they got off the
plane in Los Angeles two days ago for their Tonight
Show performance. The first day, it was non-stop
business as usual. However, they did get to take a day to
kick back and enjoy: "Yesterday was a day of
relaxation and nothingness which was awesome to have.
Its nice not to be run around by the nose when you
have a real tight schedule," said AJ.
Even with the phenomenal sales of their first two
indie releases (combining over
40,000 copies sold), it still comes with the territory
that there are going to be a lot of differences making
the adjustment to a major label like RCA. Despite the
horror stories that a lot of music industry people will
tell you, AJ and Doug sought to set the record straight.
"There are a lot of differences.
Probably the main one is that we dont have to worry
about the business. Were able to go and do what we
do. We now have the time to sit and write as opposed to
having to fill out mailers, call clubs to confirm
bookings, and taking care of sales for records," AJ
said. However, he stressed the importance of these menial
tasks by stating that "it is vital for bands to
learn that and do it, so they get a taste of it. If they
are fortunate enough to get picked up by a label, then
they will have an understanding of what the label has to
deal with."
Compromise has always served as a topic of frustration
for transitional bands. In the case of The Verve Pipe,
however, it wasnt really a major issue. "To a
degree. Musically no," AJ said reassuringly.
"Where the compromises lie are with some of the
business things. For the longest time, it was just the
five of us and then the five of us and our manager, and
then the five of us and our crew. Then, youre
signed to a label and its like you have been wed
into a large family." Doug added, "as far as
the support is concerned, we are
just ecstatic with the amount of support weve been
getting from the label. Weve been on this tour for
a year and three months now and they are still there,
backing us up. You cant ask for more than
that."
On their headline shows, The Verve
Pipe play at venues with anywhere from 1,200 to 1,800
seats, and lately, they have been doing a lot of 65,000
people radio shows (including the HFStival in Washington
D.C. and the KROC Weenie Roast in Los Angeles). Last
year's Weenie Roast festival "was great. We got to
watch Kiss for the first time. We got to tour with those
guys. We did a week and a half of shows with them in the
states, and then we did about a month worth of shows with
them in Europe." The Verve Pipe, all being in their
late twenties, early thirties and growing up with Kiss,
thought that an incredible opportunity like this was a
complete trip.
Even though there seems to be a current frenzy in the
music industry about what the next "big thing"
is going to be (some have said Silver Lake, others have
said techno), The Verve Pipe doesnt seem absorbed
with any passing trends. Like everything in history, they
believe that music is something that goes full circle.
Doug noted that "every now and then when you have
people like Beck to stand out of the circle and
accumulate it all and do something great with it, people
will take that angle and roll with that for a while and see what
happens." However, AJ and Doug both agreed that
music, as opposed to passing trends, is something that
has to be melody-driven. "There is a certain amount
of whatever that you can pull from being young, or having
an attitude, or being fashionable, or being completely
left of center, it will eventually work its way back to
the importance of melody," AJ said.
Moving to the future, The Verve Pipe said that after
they finish their fourth release, they will most likely
be back on the road again. "This year has been nice
for us. With the amount of work that we did last year, we
are really trying to get into a groove where we can do
five to six weeks on the road and then come home and take
a week off. Its a nice pace, it will keep us from
being burnt out, and it allows us to maintain some sense
of family life or social life." Socially, AJ and
Doug shared that unlike a lot of other bands, they are
fortunate enough not to have any real big problems like
drugs. As a matter of fact, AJ stated that they were all
actually a bunch of "dullards." But being that
everyone in the band has a very unique personality,
however, it seems understandable that their biggest
problem is communication and space.
As far as musical influences, and what The Verve Pipe
listens to on the road, they are extremely eclectic.
Besides being huge XTC fans -- interestingly, they
recorded a cover of XTCs song "Blue Beret" on a bootleg
tribute
album -- they also listen to a lot of jazz, 50s
doo-wop, Buddy Holly, Judas Priest, Radiohead, and even
Barbra Streisand. "Everything comes back to
melody," Doug said. "I mean all of these great
songs and musicians are melody oriented."
If there were mottoes for The Verve Pipe, they would
most likely be: no musical compromise; live by melody,
not trends; and tour, tour, tour. With the few true bands
breaking into the industry today, its nice to see a
band like The Verve Pipe really sticking to their guns.
If there were such a thing in this day and age as
"alternative" music, The Verve Pipe would be
the definitionthe alternative to pompousness, the
alternative to flashy, and the alternative to the flavor
of the month. Isnt that what rock music should be?
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