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Amazon to sell Sony BMG songs free of copy curbs
01/11/2008 8:00 AM, Reuters
Online retailer Amazon.com Inc said on
Thursday its digital music store will now offer songs from Sony
BMG Music Entertainment without copy-protection technology, or
digital rights management.
Amazon said the deal makes it the first retailer to offer
customers DRM-free songs from all four major music companies in
the MP3 format.
Songs in MP3 format can play on the widest range of digital
music players including Apple Inc's iPod, Microsoft Corp's Zune
and various mobile phones.
Sony BMG, which is the second largest music company in the
world, is home to such artists as Beyonce, Britney Spears and
Celine Dion.
Earlier this week, Sony BMG became the last of the four
major music companies to start selling its digital songs
without copy protection with the launch of its MusicPass
service.
The music industry posted a 15 percent drop in U.S. album
sales in 2007 as fans bought fewer CDs. Though digital music
sales have been rising, they have not made up for the revenue
shortfall, forcing executives to consider new business models
and methods to boost sales.
One of the issues for music companies in 2007 was whether
dropping DRM protection would help drive digital music sales.
Fans have been frustrated by the limitations imposed by
DRM, which can prevent a user from playing a digital song on an
incompatible PC or portable media player.
Music companies had originally required digital music
retailers use DRM to prevent customers from making multiple
copies or sharing songs with friends for free.
EMI, the number four music company in market share, became
the first major company to drop DRM in April. It was soon
followed by Vivendi's Universal Music Group, which ranks No. 1,
and Warner Music Group.
Sony BMG is jointly owned by Sony Corp and German media
group Bertelsmann AG (BERT.UL).
(Reporting by Yinka Adegoke, editing by Leslie Gevirtz)
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