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Avril Starts Making Scents
06/05/2008 6:00 AM, E! Online
Now you, too, can smell like a faux punk rocker. If you're into that sort of thing. Avril Lavigne has signed on with Procter & Gamble Prestige Products to launch her own fragrance line, with the first top-noted fruit of her labor due out in fall 2009. The 23-year-old singer said she was happy "to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone." While there's no word on what smells Lavigne is looking to re-create with her debut scent—spit and Deryck Whibley seem the likely front-runners—it will be targeted toward consumers in their early teens. Banking on all going well, the as-yet-unnamed fragrance will be the first of many, with additional debuts also planned.
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