Sound Check

Mumford and Sons, Black Keys to feel sales jump after Grammy Awards

Mumford & Sons, winners of Best Long Form Music Video and Album of the Year, pose in the press room at the 55th …

The 55th annual Grammy Awards saw an audience of 28.37 million viewers (the show’s second largest in two decades) and as a result, may help stimulate music sales for multiple artists.

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Billboard reports that while they expect the official numbers to be released on Feb. 13, label sources lead them to believe that Grammy winners as well as the show’s performers are among those who are destined for an increase in sales.

Album of the Year winner "Babel" by Mumford & Sons, Best New Artist fun.'s "Some Nights," which includes the Song of the Year “We are Young,” and the Black Keys' "El Camino," which features their Best Rock Performance single “Lonely Boy,” are all included in the prediction.

More records that could feel a boost include "Blunderbuss" by show performer Jack White, "Kaleidoscope Dream" by Miguel featuring the Best R&B Song "Adorn," Frank Ocean's "Channel ORANGE," which won Best Urban Contemporary Album, and Kelly Clarkson's Best Pop Vocal Album winner "Stronger."

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All of the winning artists mentioned also performed.

This isn’t the first time that the “Grammy effect” has helped musicians who have won or performed (or both) on the show. Remember Adele?

Last year, the UK songstress won six awards and performed for the first time after surgery during the 54th annual Grammy Awards and subsequently went on to sell 730,000 copies of her album “21.”

Since being released in 2011, “21” has spent 102 weeks on the Billboard 200 album chart and is currently sitting at No. 18. It was also No. 1 for 24-weeks and as of Nov. 2012, has sold over 25 million copies worldwide.

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Adele also took home the Grammy for Best Pop Solo Performance for the live version of her “21” album tune "Set Fire To The Rain” on Sunday night.


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