Rihanna with models for her first ad campaign for her new collection with River Island (Instagram)
Next month we will get to see Rihanna show off more than her “Diamonds” as the 24-year-old will premiere her first clothing line at London Fashion Week.
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She also said, "I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can't wait to see the reaction from my fans and the fashion press!'"
According to MTV UK, it was Rihanna who reached out to the brand about working together last July.
"We're so pleased to announce an exciting collaboration with Rihanna. Yep, she will be designing her first clothing range exclusively for River Island,” they said in the first announcement. “We're all huge fans of Rihanna's style here at River Island so you can imagine how flattered we were when she approached us about working together and bringing our fashion experience to her range."
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In December, the “Where Have You Been” hitmaker gave us a sneak peek at her work when she posted a picture of a few pieces after a day on set on Instagram with the caption, “My bitches so Bvalgari... Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!!”
Rihanna isn’t the first musician to dabble in the fashion world. Many others before her have launched lines that are still selling today.
In 2005, the U2 frontman found his passion for fashion and launched his brand Edun with his wife Ali Hewson, which has the philanthropic goal of “bringing about positive change through its trading relationship with Africa and its positioning as a creative force in contemporary fashion.”
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The No Doubt singer began her L.A.M.B. brand in 2003.
“L.A.M.B. is something that can be lasting and something I can continue to do in the future with a family,” she explains on the label’s website.“ It’s like a seed that I planted and it’s going to grow into something amazing. I’m not always going to be running around doing cartwheels on stage for the rest of my life. Designing is something that I’ve always loved and dreamed about and L.A.M.B. just keeps getting better every season.”
Do you enjoy when musicians branch out into the world of fashion or do you prefer when they focus on creating new tunes? Let us know in the comments below!