Sound Check

Rihanna takes on Toronto for her “777 Tour”

Rihanna greets guests on the plane to her first stop on the 777 tour on November 14, 2012. Rihanna's 777 Tour …

Embarking on her ambitious "777 Tour" to celebrate the release of her seventh album in seven years, "Unapologetic," 24-year-old singer Rihanna invited fans and 150 journalists to accompany her on a Boeing 777 twinjet to visit and perform in seven countries in seven days.

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Rihanna takes TorontoThe pop star has landed in Toronto to play an intimate show at the Danforth Music Hall as part of her whirlwind 777 tour, as she releases her new album, Unapologetic.


Yahoo! Music's Hip-Hop Media Training blogger Billy Johnson, Jr. is along for the ride with the Barbadian beauty and has already been to the first two stops on the tour, Mexico City and Toronto, with Stockholm, Paris, Berlin, London and New York up next.

Upon arrival, guests on the "Diamonds" hitmaker's twinjet received a gift package complete with a tour book that on the first page features a handwritten letter by Rihanna that sums up the adventure, reading:

"…It's hard to believe what started as a 'wouldn't it be cool if…' idea has come to fruition like this. It's beyond my wildest dreams. Thank you for joining me on what's sure to be a wild ride.  I know that when its over the 777 tour will be one of the coolest things I have ever done. — Rihanna."

See more: Rihanna takes seven-day world tour to Toronto

Johnson reports that Rihanna gave guests a special present in their gift bags and explained, "There's a tiny little string in there, and it looks sh-tty and cheap but if you read the fine print it's a real diamond…I don't want you guys to lose that."

She also added after a round of applause, "You can never say you never had a diamond in your life. You're so very special. I love you."


Rihanna's 777 Tour Takes Over TorontoRihanna's hitting up seven countries in seven days and ET Canada's Roz Weston is along for the wild ride, including one of the most thrilling and intimate shows of the 777 Tour in Toronto.

On the night of Nov. 15, RiRi showed her love for Toronto by performing at the Danforth Music Hall, which was revealed as the surprise location on Thursday morning, and opened the evening packed with her hits, saying, "This is incredible! Thank you very much for your patience. You really make me feel loved here," after she was late starting the show.

Wearing a loose jacket, white cut-out bralet showing off her toned abs and billowing pants, the singer rocked the house with her clear, emotional voice, her cute quips to the adoring audience and her butt-shaking dance moves.

Watch: Rihanna music videos

After the concert, the "We Found Love" artist tweeted out her feelings for the only Canadian stop on her "777 Tour," writing, "Majah show tonight in Toronto, thank you for the love!! 2 down, Country #3 , Sweden! Stockholm here we come, #777tour #htc."

Rihanna performed favourites like "Umbrella," "Only Girl in the World" and "Take a Bow" as well as new "Unapologetic" album tracks like "Phresh Off The Runway" and "Diamonds."

Check out her performance of "Diamonds" in Toronto featured below and for more "777 Tour" updates, visit Yahoo! Music's Hip-Hop Media Training blog here.

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