Sound Check

Scooter Braun clears up Justin Bieber Grammy snub Twitter rant

Justin Bieber (L) and manager Scoot Braun. (Photo by Kevin Mazur/AMA2012/WireImage)

After Justin Bieber's album "Believe" wasn't nominated for a Grammy Award, his manager, Scooter Braun, went on a Twitter rant went which went viral and now the Schoolboy Records label owner is clearing the air as to exactly what he meant.

"I wasn't mad, just voicing my opinion," Braun told Billboard. "I saw a lot of chatter online and made a comment. I don't think there was anything wrong with any other nomination. I just felt Justin deserved to be acknowledged."

See more: Canadian artists snubbed in the 2013 Grammy Awards nominations

He added, "If you want to see me mad, read my Jets tweets -- read what I have to say about my favourite football team."

Soon after the 55th annual Grammy Award nominations were announced, Braun sent out a series of tweets in regards to Bieber's snub.

"This time there wont be any wise words, no excuses, I just plain DISAGREE. The kid deserved it. Grammy board u blew it on this one," he wrote. "The hardest thing to do is transition, keep the train moving. the kid delivered. Huge successful album, sold out tour, and won people over...this time he deserved to be recognized and I don't really have any kind nice positive things to say about a decision i don't agree with. So to all those do deserve it. You worked hard and u earned it. Just feel like so did JB."

According to Billboard, Braun was "mystified" as to why his tweets got so much attention, but maybe it was because this was the first time we've seen the label owner stray away from his "be humble" mantra.

See more: Snubs and surprises at the 2013 Grammy Award nominations

For example, Braun shared these words with the Canadian boy wonder when the two appeared together on "The Ellen DeGeneres Show" in February, before gifting him a Fisker Karma sports car for his birthday.

"[His mom and dad] put their trust in me to work with him since he was about 13 and he does things [like] 86 shows in North America [and meeting] with a Make-A-Wish kid every single show for 86 shows and his one request was no cameras. And, he does it for the right reasons," Braun said. Adding to Bieber, "You work really, really hard and I always yell at you, 'Don't get anything flashy, we're not about that. Be humble. Be humble.'"

However, his lack of recognition isn't the end of the world. After all, artists such as ABBA, Journey, the Backstreet Boys and the Spice Girls have never received a Grammy Award despite selling millions of albums and having chart-topping success.

See more: Artists react to Grammy nominations

In addition, musicians such as Janis Joplin, Led Zeppelin, Bob Marley, The Beach Boys and Queen have never taken home Grammy gold during the awards show, but have subsequently been honoured with Grammy Lifetime Achievement Awards.

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